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What is subba, and how it boosts local business bookings

subba is one product that answers, books and gets you paid. Here is what it is, what it does, and how it turns more of your enquiries into booked appointments.

6 min read

subba in one line

subba is the AI receptionist and booking system for local businesses. It answers every enquiry in seconds, books the customer straight into your diary, and takes the payment, in your voice, day and night.

The three things it does

  • Answers. Web chat, contact forms, email, SMS and (with the phone add-on) your calls, all replied to in seconds by one brain that knows your business.
  • Books. It checks your real availability and books the appointment into your calendar, then sends the confirmation. Not a message service, an actual booking.
  • Gets you paid. It can take a deposit or full payment into your own Stripe when it books.

It sounds like you, because it learns you

subba learns your services, your prices and your tone from your own knowledge and from the replies you approve while it is in learning mode. So a customer gets an answer that reads like you wrote it, with your real prices, not a generic call-centre script.

Your dashboard: everything in one place

The subba dashboard is built around the day-to-day: a Dashboard with your revenue, bookings and enquiry trends, an Inbox of every chat, form and call, a Calendar of your diary, a Customers CRM with each person's history, and a Settings area for booking, payments, your AI receptionist and billing.

Why it boosts bookings

Most local businesses do not have a conversion problem, they have a response problem. The enquiries that go unanswered are the ones that never become customers. Because subba replies first, every time, and books on the spot, more of the demand you already have turns into appointments in your diary.

Getting started

Add your services and hours, connect Stripe, and put subba on your site, or let us build the site for you. You can start on any plan (unlimited bookings on all of them, only AI enquiries are metered) and add the AI phone line when you are ready. Get started with subba.

Frequently asked

Is subba just a chatbot?

No. subba answers like a chatbot would, but it also checks availability, books the appointment into your diary and takes payment, across web, phone, email and SMS.

What does subba cost?

Plans start at £9.99 a month with unlimited bookings; only AI enquiries are metered. The AI phone receptionist and SMS reminders are optional add-ons. See the pricing page for detail.

See subba answer and book for you.

Answers every enquiry in seconds, books straight into your diary, takes the payment. In your voice, day and night.