The whole front desk.In one tab.
subba answers every call, chat and form, books people into your real diary, takes the deposit and brings them back. Everything on this page is included on every plan, apart from the phone line, texts and the done-for-you website, which are optional extras.
Before your competitor has read the message.
Every call, chat and form gets a real answer in seconds, in your voice, with your real prices.
AI receptionist
Every website chat and contact form answered in seconds, quoting your real services and prices.
Live chat bubble
A chat on every page of your site that answers questions and books people in on the spot.
AI phone line Extra
Picks up your phone day and night, books callers into your diary, takes messages, and puts people through to you when you're open.
Spam filter
Cold sales, junk and bots are filtered out before they ever reach you.
One inbox
Every call, chat and form in one place, with the whole conversation, so nothing slips through.
Straight into your real diary.
Only genuinely free slots are offered, so there's no back and forth and no double bookings.
Online booking
Customers pick a service and a real free time, and it lands in your diary, confirmed.
Staff and opening hours
Each person's hours, breaks and time off are respected, so the diary is always right.
Classes and groups
Sessions with a set number of places, booked a seat at a time until they're full.
Waitlist autofill
When someone cancels, the next person on the waitlist is offered the slot, so gaps refill themselves.
Self-service changes
Customers cancel or move their own booking from a link, within your rules.
From "can I book?" to money in your Stripe.
Payments go straight to your own Stripe account. We never hold your money.
Deposits and payments
Take a deposit or the full amount when they book, paid straight to you. No-shows drop.
Cancellation policy
Your notice period and refund rules, applied automatically, every time.
Memberships
Monthly plans your regulars pay for automatically, into your Stripe.
Shop, collection and delivery
Sell products online and let people collect or have them delivered.
Phone orders Extra
Takeaways and shops take orders over the phone, priced from your menu, with a pay link by text.
Quote requests
They describe the job, you reply with a price, and it books from there.
One-off visits into regulars.
The follow-ups you never have time for, sent automatically and in your voice.
Reminders
Automatic reminders that cut no-shows, by email on every plan, or by text with the texts extra.
Review requests
The day after a visit, happy customers are asked for a Google review.
Loyalty card
A digital stamp card that rewards every return visit, with nothing to print.
Rebooking nudges
A friendly follow-up when it's time for their next visit, with a link to book.
Broadcasts
Send an offer or an update to your customers in a couple of clicks.
The whole day, in one place.
Everything you need to run the business, without another app to learn.
Customer CRM
Every customer's bookings, calls, chats, notes and tasks on one timeline.
Command centre
Today's bookings, takings and trends at a glance, the moment you log in.
Your whole team
Unlimited team members, with alerts for new bookings and messages.
Holiday tracking
Staff ask for time off, you approve it, and they come off the diary automatically.
Several businesses
Run more than one business or location from a single login.
Your site, your tools, and the AI your customers use.
Put subba on the website you already have, or let us build one for you.
Embed anywhere
One line of code adds booking, chat or a contact form to any website.
WordPress plugin
Install subba from WordPress.org and you're live in minutes.
AI agents and API
ChatGPT and Claude can find you and book you, through our booking API and MCP server.
Done-for-you website Extra
A booking website designed, built, hosted and run for you, for a £200 one-off. Hosting comes with Pro and Studio, and adds £10 a month on Starter.
Nearly all of it is included.
Every plan has every feature above. The plan only sets how many AI enquiries you get a month, and three extras are there if you want them.
On every plan
From £9.99 a month
Starter, Pro or Studio. The only difference is how many chats and forms the AI answers: 50, 300 or 750 a month.
- AI chat and contact forms
- Unlimited bookings
- Deposits and payments
- Email reminders
- Review requests
- Loyalty and memberships
- Waitlist autofill
- Customer CRM
- Unlimited team members
- Embed and WordPress
Optional extras
Only if you want them
Add any of them whenever you're ready. Texts and the phone line come off anytime.
- Texts from £9.99 a month
- AI phone line from £29.99 a month
- Website, done for you £200 one-off
Free for
30 days.
then from £9.99/m
Every feature, from day one. The plan costs nothing until day 30, cancel in one tap.