Simple pricing
One price. Every booking. No surprises.
Every plan takes unlimited bookings. You only pay for the AI enquiries you use. No contract, cancel anytime.
Starter
£9.99/mo
50 AI enquiries / mo
Unlimited bookings
- Answers every enquiry
- Books into your diary
- Deposits & payments to your Stripe
- Reminders that cut no-shows
- Automatic Google review requests
Managed
We build your site & domain
£19.99/mo
+ £200 one-off setup
150 AI enquiries / mo
Unlimited bookings
- Everything in Starter
- We build your booking website
- Your .co.uk domain, managed
- Automatic follow-ups
- Live in 5 working days
Pro
£49.99/mo
300 AI enquiries / mo
Unlimited bookings
- Everything in Starter
- Multiple staff & services
- Automatic follow-ups
- Priority support
Studio
£99.99/mo
750 AI enquiries / mo
Unlimited bookings
- Everything in Pro
- Multiple forms & locations
- Team alerts
- Dedicated support
Not sure? Start on Starter and move up anytime. We build your site on Managed.
Add-on
AI phone receptionist.
It answers your phone 24/7, quotes your prices, books into your diary and takes messages. The same brain as your website chat.
Hear it now, call our own AI line: +44 7577 359660
Starter
£29.99/mo
100 minutes / mo
about 50 calls a month
- 24/7 AI call answering
- Books into your diary
- Takes messages & transfers callers
- Call recordings & transcripts
Growth
£74.99/mo
300 minutes / mo
about 150 calls a month
- Everything in Starter
- Answers several calls at once
- Post-call SMS follow-up
- Priority support
Scale
£119.99/mo
600 minutes / mo
about 300 calls · then 30p/min (optional)
- Everything in Growth
- Built for busy phone lines
- Optional pay-as-you-go minutes
- Dedicated support
Add-on
SMS reminders & follow-ups.
Texts get read far more than email, so they cut no-shows harder. Add a monthly bundle to any plan. Unused texts do not roll over, and we fall back to email when you run out.
Pricing questions
The things owners ask about pricing.
Is there a contract or setup fee?
No contract, cancel anytime. The only setup fee is on the Managed plan (£200), because that is where we build your website and set up your domain for you. Every other plan is self-serve with nothing up front.
What counts as an AI enquiry?
One conversation the AI actually answers, whether a chat, an email reply or a phone call handled by the phone add-on. Bookings themselves are never metered, so every plan takes unlimited bookings. Spam and blocked messages do not count.
What happens if I go over my plan?
Nothing breaks. We let you know when you are close to your monthly enquiries and you can move up a plan whenever it makes sense. No surprise charges.
How does the phone add-on billing work?
It is a separate monthly add-on on top of your plan. You get a bundle of minutes (100, 300 or 600), and if you go over, extra minutes are billed at the per-minute rate for your tier. We provision your AI phone number for you after you subscribe.
Do I need the phone and SMS add-ons?
No, they are optional. Start with a plan for your website chat and email, then add the AI phone receptionist or SMS reminders whenever you want them. You can add or remove them anytime.
Can I take payment when someone books?
Yes. Connect your own Stripe account and subba collects the full amount or a deposit at the time of booking, paid straight to you. It cuts no-shows and you keep the money.
Start taking bookings this week.
Live in minutes if you have a site, or about 5 working days if we build you one. No contract, cancel anytime.
Get started