Simple pricing

One price. Every booking. No surprises.

Every plan takes unlimited bookings. You only pay for the AI enquiries you use. No contract, cancel anytime.

Starter

£9.99/mo

50 AI enquiries / mo
Unlimited bookings

  • Answers every enquiry
  • Books into your diary
  • Deposits & payments to your Stripe
  • Reminders that cut no-shows
  • Automatic Google review requests
Get started
Most popular

Managed

We build your site & domain

£19.99/mo

+ £200 one-off setup

150 AI enquiries / mo
Unlimited bookings

  • Everything in Starter
  • We build your booking website
  • Your .co.uk domain, managed
  • Automatic follow-ups
  • Live in 5 working days
Get set up

Pro

£49.99/mo

300 AI enquiries / mo
Unlimited bookings

  • Everything in Starter
  • Multiple staff & services
  • Automatic follow-ups
  • Priority support
Get started

Studio

£99.99/mo

750 AI enquiries / mo
Unlimited bookings

  • Everything in Pro
  • Multiple forms & locations
  • Team alerts
  • Dedicated support
Get started

Not sure? Start on Starter and move up anytime. We build your site on Managed.

Add-on

AI phone receptionist.

It answers your phone 24/7, quotes your prices, books into your diary and takes messages. The same brain as your website chat.

Hear it now, call our own AI line: +44 7577 359660

Starter

£29.99/mo

100 minutes / mo
about 50 calls a month

  • 24/7 AI call answering
  • Books into your diary
  • Takes messages & transfers callers
  • Call recordings & transcripts
Add to your plan
Most popular

Growth

£74.99/mo

300 minutes / mo
about 150 calls a month

  • Everything in Starter
  • Answers several calls at once
  • Post-call SMS follow-up
  • Priority support
Add to your plan

Scale

£119.99/mo

600 minutes / mo
about 300 calls · then 30p/min (optional)

  • Everything in Growth
  • Built for busy phone lines
  • Optional pay-as-you-go minutes
  • Dedicated support
Add to your plan

Add-on

SMS reminders & follow-ups.

Texts get read far more than email, so they cut no-shows harder. Add a monthly bundle to any plan. Unused texts do not roll over, and we fall back to email when you run out.

250 texts

£9.99/mo

Add

500 texts

£19.99/mo

Add

1,250 texts

£49.99/mo

Add

2,500 texts

£99.99/mo

Add

Pricing questions

The things owners ask about pricing.

Is there a contract or setup fee?

No contract, cancel anytime. The only setup fee is on the Managed plan (£200), because that is where we build your website and set up your domain for you. Every other plan is self-serve with nothing up front.

What counts as an AI enquiry?

One conversation the AI actually answers, whether a chat, an email reply or a phone call handled by the phone add-on. Bookings themselves are never metered, so every plan takes unlimited bookings. Spam and blocked messages do not count.

What happens if I go over my plan?

Nothing breaks. We let you know when you are close to your monthly enquiries and you can move up a plan whenever it makes sense. No surprise charges.

How does the phone add-on billing work?

It is a separate monthly add-on on top of your plan. You get a bundle of minutes (100, 300 or 600), and if you go over, extra minutes are billed at the per-minute rate for your tier. We provision your AI phone number for you after you subscribe.

Do I need the phone and SMS add-ons?

No, they are optional. Start with a plan for your website chat and email, then add the AI phone receptionist or SMS reminders whenever you want them. You can add or remove them anytime.

Can I take payment when someone books?

Yes. Connect your own Stripe account and subba collects the full amount or a deposit at the time of booking, paid straight to you. It cuts no-shows and you keep the money.

Start taking bookings this week.

Live in minutes if you have a site, or about 5 working days if we build you one. No contract, cancel anytime.

Get started